Made in NZ

Goes on smooth. Feels like lotion.

A roll-on deodorant that doesn't feel like one. Aluminium-free, paraben-free, and already on shelf in New World & Pak'nSave.

BUNDLE DEAL · BEST VALUE
I'M PURE deodorant for him, vanilla and bergamot
For HimVanilla & Bergamot · 50ml
I'M PURE deodorant for her, vanilla and bergamot
For HerVanilla & Bergamot · 50ml
Glides on, no white cast, no sticky residue
Aluminium-free & paraben-free, made in NZ
Vanilla & Bergamot — no overpowering scent
The honest version

No science lecture. Just the problem, the proof, and the product.

THE PROBLEM

Deodorant shouldn't feel like a chore.

Most roll-ons feel wet, sticky, or rough going on. We figured the application itself could feel good.

THE PROOF

Already on shelf.

Stocked in New World and Pak'nSave across Christchurch. Real stores, real buyers saying yes to it.

THE PRODUCT

Two facts. That's it.

Aluminium-free. Paraben-free. Roll it on, get on with your day.

I was sick of deodorant being a compromise. Either it worked and felt awful, or it felt nice and didn't work. So I made one that does both. Goes on smooth. Feels like lotion.

Aluminium-free, paraben-free, made right here in NZ. Already on shelf in New World and Pak'nSave. This is just the start — the plan is a whole personal care range. But it starts with getting the deodorant right.

Izzy, founder of I'M PURE · Christchurch
I'M PURE deodorant for him
For HimVanilla & Bergamot · 50ml
I'M PURE deodorant for her
For HerVanilla & Bergamot · 50ml
★ MOST POPULAR

The Bundle — Any 2 Deodorants

Pick any 2 — Him, Her, or two of the same. Both delivered free, for less than the price of two singles with shipping.

$29.98 + Free shipping
  • Goes on smooth, feels like lotion
  • Aluminium-free, paraben-free
  • Free NZ shipping on every bundle
Get the Bundle

Just after one? Shop singles →